Making the Brand: Creative Uses Rap to Build Big Business

Houston-based rapper Michael Burton, aka Keybeaux, lives and breathes music. A graduate of the University of Houston, Burton leverages his communications degree and works with major brands and small businesses offering his rapping services on Fiverr where his bars and rhymes have generated more than $400,000 in revenue. He joins The Business Communicators to share insights on entrepreneurship, his creative process, and how digital media has transformed the music industry.

The episode closes as Austin, Hattie, and Thomas discuss the mass shooting tragedy at Robb Elementary in Uvalde, Texas, which left 21 dead โ€“ including 19 young students. The trio share their thoughts on the failure of leadership and what can be done to prevent more tragedies in the United States.

Music Credit: Smoke (with Lostboycrow) โ€“ Feather 

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Published by Austin Staton

Director, Media Relations at CSX | Baylor Grad | Travel Addict | Lifelong Astros Fan | Packers Minority Owner

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