Making the Brand: Creative Uses Rap to Build Big Business

Houston-based rapper Michael Burton, aka Keybeaux, lives and breathes music. A graduate of the University of Houston, Burton leverages his communications degree and works with major brands and small businesses offering his rapping services on Fiverr where his bars and rhymes have generated more than $400,000 in revenue. He joins The Business Communicators to share insights on entrepreneurship, his creative process, and how digital media has transformed the music industry.

Digital Media and Dance Music: How Feather is Building a Brand

For emerging electronic DJ and producer Kyle Featherstone, known professionally as Feather, music is the great equalizer. Kyle’s love for EDM and his need to produce music during the COVID-19 pandemic led him to TikTok where to date, his work has reached millions of followers and fans.

Born in Minnesota and currently residing in Nashville, Kyle joins The Business Communicators for an engaging conversation on how digital media has allowed him to directly connect with his fans, and build a community that is organically, and authentically his own.