Kate DiLeo is an “accidental brand strategist” who has worked with more than 200 brands across 20 sectors. As a sought-after branding expert, Kate joins The Business Communicators to the power of branding, how businesses have the potential for growth within their own organizations, and why it’s important to stop telling stories and start having conversations.
Tag Archives: Disruption
Making the Brand: Creative Uses Rap to Build Big Business
Houston-based rapper Michael Burton, aka Keybeaux, lives and breathes music. A graduate of the University of Houston, Burton leverages his communications degree and works with major brands and small businesses offering his rapping services on Fiverr where his bars and rhymes have generated more than $400,000 in revenue. He joins The Business Communicators to share insights on entrepreneurship, his creative process, and how digital media has transformed the music industry.
Trailblazing an Internal Comms Path in 2022
Internal Communications expert Mike Klein joins The Business Communicators in his second appearance for a follow-up discussion on the evolution of internal communications following the COVID-19 pandemic, how the comms landscape has simultaneously changed while remaining the same, and his #WeLeadComms platform that is taking LinkedIn by storm by celebrating leadership, initiative, and courage across communication disciplines, borders and boundaries.
Netflix, CNN+, and Streaming Saturation; Elon’s Twitter Quest
Netflix reported its biggest one-day drop in shareholder value since 2004, and CNN announced the collapse of its CNN+ streaming service. With the tumultuous news last week from both streaming platforms, it begs the question: Have we finally reached streaming saturation? The Businesses Communicators break it all down plus offer their takes on Elon Musk and his quest to purchase Twitter.
Global Inflation and Open Communications
Whether its residual impacts of the COVID-19 pandemic or the Russian invasion of Ukraine, the cost of goods and commodities has led to a record rate of inflation that hasn’t been seen since in nearly 40 years. But how can impacted brands get ahead of the story? Austin Staton and Thomas Baen discuss global inflation and open communications in a bonus episode of The Business Communicators.
Creating a Culture For Good
How can you create a culture of empowerment and build a culture for good? Houda Elyazgi, Chief Client Officer at Saxum, joins The Business Communicators to share her insights on diversity, inclusion, and the challenges facing today’s corporate landscape. Hint: being open-minded and having uncomfortable conversations can serve as a catalyst for change – both internally and externally.
Shiv Malik Explains Web3, NFTs, and the Metaverse
Over the last 18 months, Web3, NFT’s, and the Metaverse have entered our everyday vernacular. But what does it all mean for communications and marketing professionals? Shiv Malik, CEO at Pool and our first three-time guest, joins The Business Communicators to discuss decentralization and the data economy.
Which Brands “Won” the Super Bowl of Advertising?
Brands shelled out upwards of $6.5 million for a 30-second ad spot marking the most expensive Super Bowl ad price in NFL history. But were any of them worth the price? And, which brand won the day? Austin, Hattie, and Thomas discuss which ads nailed it, and others that just fell flat.
Trust, But Verify; Why Do We Work While Sick?
A CNN Business report says that Americans are showing up sick to work even as Omicron spreads. The Business Communicators discusses why this is a problem and offers potential solutions to keep workers healthy and safe.
Then, Austin, Hattie, and Thomas provide their key takeaways on the 2022 Edelman Trust Barometer.
How to Ensure Your Business Strategy is Equipped for the Future
How can communications and marketing professionals future-proof their business to survive and profit from change? On the latest episode of The Business Communicators, Jonathan Brill, hailed by Inc. Magazine as a “Silicon Valley legend” joins the podcast to share his insights on creating a sustainable business that empowers employees. Brill shares insights into what makes leaders like Elon Musk and Tim Cook so successful – and how businesses can utilize the same strategies to create success for their workforce.