Understanding your audience, crafting a compelling narrative, and building relationship are the core tools everyone needs to be successful in public relations. However, since artificial intelligence (AI) has entered the chat, how do we evolve the field and adapt our careers?
On the latest episode of The Business Communicators, Josh Kail joins Austin and Thomas for a discussion on the evolving media landscape through digital platforms, social media, and emerging technologies like AI.
Kail emphasizes that, while AI can assist in tasks like data analysis and pattern recognition, it cannot replace the human element in PR – the creativity, empathy, and ethical judgment that are crucial in storytelling and relationship building.
The episode touches on navigating the ethical challenges that come with new technologies and data usage, the Cambridge Analytica scandal, and the potential for misuse of data in influencing public opinion.
Music Credit: Smoke (with Lostboycrow) – Feather
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