Eleanor Hawkins, a communication strategist and writer at Axios, joins The Business Communicators to discuss the changing landscape of media and communication, including the impact of AI and digital strategies on the industry.
The episode focuses on the challenges and opportunities faced by communicators in reaching their audience, especially in the context of political events like elections and the evolving media environment. They discuss the role of AI in future elections and the importance of adapting communication strategies to meet audience needs and expectations.
Eleanor highlights the significance of owned content and how companies like Amazon and Spotify successfully leverage it. She stresses the need for communicators to be creative and strategic in their approach, especially in an election year where everything becomes political.
Music Credit: Smoke (with Lostboycrow) – Feather
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