A Podcast for Comms Pros
It was a busy week in the business communications world: Former NBCUniversal advertising exec Linda Yaccarino was named the new CEO at Twitter, CNN faced backlash after hosting a town hall with Donald Trump, and YouTube sensation Mr. Beast could face potential legal claims for an Instagram giveaway.
Austin, Thomas, and Kim break it all down – plus share insights on Tucker Carlson’s move to Twitter, and the NFL’s digital media strategy heading into the 2023 football season.
What is the cost of virality? Is it worth sacrificing one’s morals or ethics? TikTok crime sleuth Ken Waks finds himself in hot water as Texas Monthly opines that “what began as a baseless theory has turned into a social media frenzy—one with the power to frighten the public and hamper police investigations.” Waks has also been accused of leveraging his viral content to promote his FinTech start-up company, Foresyte, which he currently serves as co-founder and chief marketing officer.
Taylor Swift fans made their way to Houston in droves over the weekend but neither Austin nor Thomas attended the sold-out shows. The duo did, however, breakdown Swift’s marketing and business acumen – and how artificial intelligence is impacting the music industry. Then, the podcast focuses on the $787.5 million Fox Corp. settlement with Dominion,Continue reading “Taylor Swift’s Business Savvy, Fox Corp’s $787.5 Million Settlement, and Leaving Pity City”
TikTok CEO Shou Zi Chew’s recent testimony before a bipartisan committee has ignited a global conversation about the app’s alleged ties to the Chinese Communist Party. Is TikTok a threat to data privacy? Will Congress be satisfied with Project Texas? Join Austin Staton, Thomas Baen, and Kim Davis as they unpack this controversy and explore the larger implications for other social media platforms.
Axios reported last week that “Starbucks committed ‘egregious and widespread misconduct’ while trying to stop labor union campaigns.” How did one of the most-admired corporations in the world get to this point? Austin and Thomas dive into the ramifications of what this means for employee communications, and how Starbucks can learn lessons from Walmart and Texas BBQ joints.
Business leaders have historically played a significant role in using their platform and influence to speak out on pressing issues such as social justice, equality, and sustainability. However, in recent months, companies and organizations that had previously pledged to “create more inclusive cultures” have recently provided a “no comment” when asked to speak on hot-button issues. Why are leaders communicating less during heightened moments of crisis? The podcast breaks down why “authenticity” is paramount when corporate executives engage in civil discourse.
The Business Communicators