Ben Worthen on Leveraging Data for Storytelling; Better.com CEO Faces Backlash

In the digital media era, data and design are integral tools to effectively engage and captivate your audience through storytelling. On the latest episode of The Business Communicators, Ben Worthen, CEO of Message Lab, joins the podcast to share insights into crafting content and creating experiences that empower communications and marketing professionals to tell stories that people actually want to hear.

Then, Austin and Thomas breakdown the controversy surrounding Vishal Garg, CEO of the digital mortgage firm Better.com, who recently fired 900 employees during a Zoom call that went viral and made headlines worldwide. UPDATE: As of Dec. 10, Garg is taking time off from the company while it conducts a “leadership and cultural assessment,” according to an email to employees from the board of directors.

Music Credit: Smoke (with Lostboycrow) – Feather 

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Published by Austin Staton

Travel Nerd | Baylor Grad | Comms Pro | Past President at IABC Houston | Founder of Cautious Coffee + The Business Communicators | #SeekDiscomfort

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