As CEO of Ragan Communications, Diane Schwartz leads a company that has become a trusted resource for the PR and corporate communications industry for more than five decades. She joins The Business Communicators to share insight on the state of communications in 2021, why communicators aren’t given a seat the c-suite table, and whether certification program’s through IABC and PRSA can truly elevate your career.
Diana Doukas, the Manager for Economic Impact for U.S. Policy Programs at Facebook, joins The Business Communicators podcast for a conversation on the state of small businesses in the U.S., how Facebook pivoted during the pandemic, and the steps the company is taking to limit the spread of misinformation and privacy concerns on the platform.
s Communicators, the crew discusses Total’s corporate rebranding to reflect its netzero ambitions, Twitter’s latest premium offering, and a new study from MIT and Google that aims to fight misinformation on social media.
Amazon made headlines with its massive purchase of MGM. What does this mean for the future of how we consume content? In Florida, Gov. Ron DeSantis signed legislation that takes on Silicon Valley. But, is this an assault on private corporations and their constitutional rights? As America heads back to the office, is video calling a thing of the past, or is it something we should embrace moving forward?
In the latest spirited conversation of The Business Communicators podcast, Austin, Thomas and Hattie exchange viewpoints over US businesses that are offering free stuff to people that get vaccinated, the pros and cons of a potential media merger between The Athletic and Axios, and why social influencer David Dobrik’s scope of influence should have included him not making stupid decisions.
The NCAA’s March Madness is well underway, one year after the annual collegiate basketball tournament was canceled due to COVID-19. What does that have to do with communications? Plenty. The Business Communicators discuss how universities have reimagined their robust strategies to keep fans engaged to overcome the lack of physical connections. The show also focuses on how employees have missed the chance to connect at the water cooler, and how maintaining mental health is crucial as we emerge from the isolation created by the pandemic.
Have you seen Tom Cruise’s clips on Tik Tok? He’s golfing, performing coin magic and talking to Mikhail Gorbachev. Or is he? The Business Communicators discuss the realities of “deep fakes” and the potential ramifications they could have on world events, the stock market, and why comms pros need to be prepared to combat misinformation in the evolving digital age. Then, the podcast dissects the upcoming multi-billion-dollar NFL contracts and what it means for the future of TV networks and the way we consume digital content.
Photography is visual artistry. The right images have the ability to transform in ways mere words cannot. Ask Austin-based photographer Marc Morrison, who has shot worldwide campaigns more than two decades, and his commissions have ventured into various genres.
On this week’s episode of The Business Communicators, Marc joins Austin Staton and Hattie Horn to talk about working with clients to develop a strategy that achieves their vision, and how images elevate campaigns and communications. Plus, he’ll also share amazing behind-the-scenes stories on what it’s like working with some of the world’s biggest artists.
What. A. Week. While Texas thawed out from Winter Storm Uri, The Business Communicators analyze what went wrong from a crisis communications perspective. Joined by award-winning global MarComs strategist, Dan Gold, the podcast dissects the crisis in Texas, why Facebook is no longer allowing news articles to be posted on its platform in Australia, and the simple things that bring us joy in life.
This week, The Business Communicators tackle the biggest headlines in the PR, branding and digital media world. The show begins by analyzing the downfall of The Lincoln Project, and Aunt Jemima’s rebranding, finally retiring the racist stereotype that has adorned its label for decades. Then, Austin, Hattie and Thomas weigh in on why Instagram banned Robert Kennedy Jr. from the platform, and the emergence of Clubhouse, the upstart $1 billion social media platform taking the world by storm.