Ragan CEO Diane Schwartz Talks Business Fluency and Earning a Seat at the Table

As CEO of Ragan Communications, Diane Schwartz leads a company that has become a trusted resource for the PR and corporate communications industry for more than five decades. She joins The Business Communicators to share insight on the state of communications in 2021, why communicators aren’t given a seat the c-suite table, and whether certification program’s through IABC and PRSA can truly elevate your career.

Facebook’s Diana Doukas on Comms, Small Business Recovery, and Data Privacy

Diana Doukas, the Manager for Economic Impact for U.S. Policy Programs at Facebook, joins The Business Communicators podcast for a conversation on the state of small businesses in the U.S., how Facebook pivoted during the pandemic, and the steps the company is taking to limit the spread of misinformation and privacy concerns on the platform.

Corporate Rebranding, Twitter Blue, and Fighting Fake News

s Communicators, the crew discusses Total’s corporate rebranding to reflect its netzero ambitions, Twitter’s latest premium offering, and a new study from MIT and Google that aims to fight misinformation on social media.

Amazon’s $8.5 Billion Acquisition; Florida Takes on Silicon Valley

Amazon made headlines with its massive purchase of MGM. What does this mean for the future of how we consume content? In Florida, Gov. Ron DeSantis signed legislation that takes on Silicon Valley. But, is this an assault on private corporations and their constitutional rights? As America heads back to the office, is video calling a thing of the past, or is it something we should embrace moving forward?

Mask On, Mask Off; Crisis Comms + Cyber; How We Brainstorm

After a week off, The Business Communicators are back! The trio discuss the communications efforts behind the latest guidance from the Centers for Disease Control and Prevention, why comms teams should be diligent in preparing for potential cyber threats, TikTok and (surprise) privacy, and tips to effectively channel your creative ideas.

Can Honesty Truly Transform the Workplace?

Best-selling author Ron Carucci joins The Business Communicators to discuss current issues impacting businesses (environmental, social and governance) and recent research that culminated into his upcoming book, To Be Honest, that reveals what it takes to build purpose-driven companies of honesty and justice.

Jodi-Ann Burey Shares How We Can Disrupt The Workplace

Jodi-Ann Burey joins The Business Communicators for an engaging conversation about her mission to disrupt “business as usual” to achieve social change; and, strategies companies and business leaders can implement that enable their people to feel confident about bringing their full, authentic selves to work.

Bezos Says Farewell; CEOs, Brands, and Social Issues; Influencers and Fraud

Amazon Founder and CEO Jeff Bezos wrote his final letter to shareholders last week offering clear insight about the customer experience, efficiency, long-term thinking, managing crisis and more. What are the key takeaways for comms pros and business leaders? Then, should CEOs get involved in discussing hot-button political and social issues? If so, how far are they willing to go to affect change?

Why COVID-19 Has Changed B2B Sales Forever; Do Consumers Really Want ‘Humaning’

Consumers crave authenticity and a real connection from brands, so ‘humaning’ is the newest marketing approach for one popular snack maker. But is ‘humaning’ an ingredient that should be added to the marketing buzzword mix?

Then, The Business Communicators dive into recent research from McKinsey & Company that reveals more than three quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions.

Championing Effective Work Environments w/ WoodMac’s Nicole Braley

Navigating today’s business environment isn’t easy—but it’s not the first time we’ve been forced to rethink our strategies for success. Wood Mackenzie’s Nicole Braley, VP of Marketing for the Americas, joins The Business Communicators podcast for an engaging discussion on rethinking the workplace in the “new normal.”