Ben Worthen on Leveraging Data for Storytelling; Better.com CEO Faces Backlash

In the digital media era, data and design are integral tools to effectively engage and captivate your audience through storytelling. On the latest episode of The Business Communicators, Ben Worthen, CEO of Message Lab, joins the podcast to share insights into crafting content and creating experiences that empower communications and marketing professionals to tell stories that people actually want to hear.

Astroworld and Crisis Comms

Following the initial recording of this episode of The Business Communicators, tragedy struck in Houston hours later on Friday, Nov. 5, as eight people died at Grammy-nominated artist Travis Scott’s Astroworld Festival. Austin and Thomas open the podcast by discussing what went wrong and how the crisis response was botched by event promoters.

Disruption: Data Analytics, Influencers and Making 2020 Work for You

Innovation and finding your discomfort zone can make or break your business. So, how can you make 2020 work for you? Mike Berland, the founder and CEO of Decode M, an insights and strategy firm based in New York, joins The Business Communicators to discuss maintaining momentum in a chaos-driven world, data analytics, digital innovation by the professional sports leagues and brands that have pivoted successfully during the COVID-19 pandemic.