Brands shelled out upwards of $6.5 million for a 30-second ad spot marking the most expensive Super Bowl ad price in NFL history. But were any of them worth the price? And, which brand won the day? Austin, Hattie, and Thomas discuss which ads nailed it, and others that just fell flat.
Tag Archives: advertising
Geoff Morrell’s Communications Journey: From the Pentagon War Room to the Disney Executive Suite
According to The Hollywood Reporter, The Walt Disney Co. plans to name Geoff Morrell to the newly created role of chief corporate affairs officer. Morrell will step into the position as Zenia Mucha, who has spent two decades with the company, will retire at the end of the year. During season one of The Business Communicators, we sat down with Morrell to discuss his unique career path that landed him in London as the EVP, communications & advocacy at bp, overseeing the strategic communications efforts for a company with operations in 70 countries.
March Madness: We Miss The Water Cooler Talk; The Importance of Self Care
The NCAA’s March Madness is well underway, one year after the annual collegiate basketball tournament was canceled due to COVID-19. What does that have to do with communications? Plenty. The Business Communicators discuss how universities have reimagined their robust strategies to keep fans engaged to overcome the lack of physical connections. The show also focuses on how employees have missed the chance to connect at the water cooler, and how maintaining mental health is crucial as we emerge from the isolation created by the pandemic.
Staying Relevant: Chris Brogan Shares his Opinion about Authenticity and Thought Leaders
As communications professionals, we aspire to be labeled as “thought leaders” within our organization. But, is attaching that label ourselves detrimental to our careers? Chris Brogan, a New York Times Bestselling author, joined The Business Communicators to share the truth about authentic leaders, his insights on brand strategy, and why real stories sell.
Trust Barometer with Edelman’s Tonia Ries; NFL All-Pro Emmanuel Sanders talks Journaling
The Business Communicators takes listeners to the moon this week with two high-profile guests: Edelman’s Tonia Ries, and 10-year NFL veteran Emmanuel Sanders.
Ries joins the show to discuss the annual Edelman Trust Barometer and why mistrust rose to the occasion in 2020. Then, Sanders joins to share insights into his all-pro career, why he’s using journaling as a tool to enhance his creativity, and his picks for the Super Bowl.
Why Representation in Children’s Books Matters; Burger King Shares the Throne
Allyson Neal isn’t just a digital communications expert — she’s the author of nine books that are having a lasting impact on children. With 70 percent of all children’s books featuring white children or animals, Neal is changing the status quo by publishing family-oriented books that embrace diversity. She joins The Business Communicators to discuss her career, and why she’s using her platform to create a world that is better for all children.
Reputation Matters: Can Joe Rogan and Spotify Coexist? The Best (and Worst) of Comms in 2020
It’s election week and season three, episode one of The Business Communicators is here! Austin Staton, Hattie Horn and Thomas Baen discuss the controversy clouding Joe Rogan’s podcast, why reputation is paramount for world leaders and corporations, and the evolving nature of influencer advertising.
The Richards Group is Under Fire; Election 2020; Why Quibi’s $1.8 Billion Plan Failed
As season two of The Business Communicators winds down, the podcast introduces two new co-hosts – Hattie Horn and Thomas Baen. Joined by founder Austin Staton, the trio dive into the scandal impacting Dallas-based The Richards Group following Stan Richards’ remarks on a proposed ad campaign for Motel 6 being “too Black” for the chain’s “white supremacist” guests. The fallout has jeopardized the employment status of the firm’s nearly 700 employees and more than $200 million in annual billings. How can the largest independent agency in America move forward?
The Business Communicators 