The Richards Group is Under Fire; Election 2020; Why Quibi’s $1.8 Billion Plan Failed

As season two of The Business Communicators winds down, the podcast introduces two new co-hosts – Hattie Horn and Thomas Baen. Joined by founder Austin Staton, the trio dive into the scandal impacting Dallas-based The Richards Group following Stan Richards’ remarks on a proposed ad campaign for Motel 6 being “too Black” for the chain’s “white supremacist” guests. The fallout has jeopardized the employment status of the firm’s nearly 700 employees and more than $200 million in annual billings. How can the largest independent agency in America move forward?

Then, the podcast shifts gears with the election less than two weeks away and discusses the barrage of campaign texts and phone calls encouraging last-minute donations and support for federal and state-level candidates. Is this an effective campaign and marketing strategy? 

The show wraps up following the Oct. 21 news that Quibi, which is backed by $1.8 billion from Hollywood studios and other investors, intends to wind down its operations and start a process to sell its assets, just six months after its launch. With content being king, is the COVID-19 pandemic to blame, or is stiff competition from the likes of Netflix and Apple TV+ responsible for the six-month lifespan of the “innovative” streaming platform?

Published by Austin Staton

Travel Nerd | Baylor Grad | Comms Pro | Past President at IABC Houston | Founder of Cautious Coffee + The Business Communicators | #SeekDiscomfort

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