Communication provides a myriad of opportunities to connect with our audience. However, without the ability to cut through the noise with transparency and clarity, much of the messaging continues to be a struggle. And if you were to ask Kim Davis, President and Chief Strategist of The KD Company, we have a communication problem, and it stems from a lack of trust.
Depending on who we ask or what we consume in the media, the psychology of wealth for many individuals can be viewed as a more subjective term. As a culture that mostly views ‘chasing paper’ to accumulate visible assets, are we doing all that we can to ensure that our abundance is creating a legacy for our families, and impacting in our communities?
Diane Primo is on a mission to help businesses find their purpose and live it out every day. As the CEO of Chicago-based Purpose Brand Agency, she joins The Business Communicators to share her thoughts on why brands must be relevant, purpose-driven, and committed to consumers to be successful – and why representation matters.
To close the show, Thomas and Austin discuss the upstart LIV Golf Tour, which is financed by the Saudi Public Investment Fund, and has poached several high-profile golfers away from the PGA Tour. Is this a money grab, a reputation campaign, or bad PR?
Kate DiLeo is an “accidental brand strategist” who has worked with more than 200 brands across 20 sectors. As a sought-after branding expert, Kate joins The Business Communicators to the power of branding, how businesses have the potential for growth within their own organizations, and why it’s important to stop telling stories and start having conversations.
According to The Hollywood Reporter, The Walt Disney Co. plans to name Geoff Morrell to the newly created role of chief corporate affairs officer. Morrell will step into the position as Zenia Mucha, who has spent two decades with the company, will retire at the end of the year. During season one of The Business Communicators, we sat down with Morrell to discuss his unique career path that landed him in London as the EVP, communications & advocacy at bp, overseeing the strategic communications efforts for a company with operations in 70 countries.
The month of April blew in bringing fools, fire and vaccine passports. In this week’s episode, Austin, Thomas and Hattie talk about Volkswagen’s April Fool fail, Nike’s clap-back on rapper Lil Nas X’s “Satan Shoes,” and concerns about the new vaccine passport policy.
In the latest spirited conversation of The Business Communicators podcast, Austin, Thomas and Hattie exchange viewpoints over US businesses that are offering free stuff to people that get vaccinated, the pros and cons of a potential media merger between The Athletic and Axios, and why social influencer David Dobrik’s scope of influence should have included him not making stupid decisions.
The NCAA’s March Madness is well underway, one year after the annual collegiate basketball tournament was canceled due to COVID-19. What does that have to do with communications? Plenty. The Business Communicators discuss how universities have reimagined their robust strategies to keep fans engaged to overcome the lack of physical connections. The show also focuses on how employees have missed the chance to connect at the water cooler, and how maintaining mental health is crucial as we emerge from the isolation created by the pandemic.
Have you seen Tom Cruise’s clips on Tik Tok? He’s golfing, performing coin magic and talking to Mikhail Gorbachev. Or is he? The Business Communicators discuss the realities of “deep fakes” and the potential ramifications they could have on world events, the stock market, and why comms pros need to be prepared to combat misinformation in the evolving digital age. Then, the podcast dissects the upcoming multi-billion-dollar NFL contracts and what it means for the future of TV networks and the way we consume digital content.
Photography is visual artistry. The right images have the ability to transform in ways mere words cannot. Ask Austin-based photographer Marc Morrison, who has shot worldwide campaigns more than two decades, and his commissions have ventured into various genres.
On this week’s episode of The Business Communicators, Marc joins Austin Staton and Hattie Horn to talk about working with clients to develop a strategy that achieves their vision, and how images elevate campaigns and communications. Plus, he’ll also share amazing behind-the-scenes stories on what it’s like working with some of the world’s biggest artists.