It’s election week and season three, episode one of The Business Communicators is here! Austin Staton, Hattie Horn and Thomas Baen discuss the controversy clouding Joe Rogan’s podcast, why reputation is paramount for world leaders and corporations, and the evolving nature of influencer advertising.
Months after Joe Rogan brought the most-downloaded podcast in the world to Spotify in a $100 million deal, his show is under fire after Alex Jones joined him for a three-hour episode last week. By giving the political-extremist and conspiracy theorist a platform to spew misinformation, can Joe Rogan and Spotify coexist moving forward?
While the world has been rocked by COVID-19, effective communication has never been more important. So, who was the best in 2020? Following a report from Provoke Media, The Business Communicators dissects the leaders and corporations that have gotten it right (and wrong) as the world shifts into a new normal – and why it matters.
The show wraps with a discussion on British regulators clamping down on “hidden advertising” by social media influencers. Is influencer marketing an effective tool for advertisers? Is transparency crucial for consumers to make decisions?