In the latest spirited conversation of The Business Communicators podcast, Austin, Thomas and Hattie exchange viewpoints over US businesses that are offering free stuff to people that get vaccinated, the pros and cons of a potential media merger between The Athletic and Axios, and why social influencer David Dobrik’s scope of influence should have included him not making stupid decisions.
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March Madness: We Miss The Water Cooler Talk; The Importance of Self Care
The NCAA’s March Madness is well underway, one year after the annual collegiate basketball tournament was canceled due to COVID-19. What does that have to do with communications? Plenty. The Business Communicators discuss how universities have reimagined their robust strategies to keep fans engaged to overcome the lack of physical connections. The show also focuses on how employees have missed the chance to connect at the water cooler, and how maintaining mental health is crucial as we emerge from the isolation created by the pandemic.
Tom Cruise and Deep Fakes; The Future of Network TV and the Digital Age
Have you seen Tom Cruise’s clips on Tik Tok? He’s golfing, performing coin magic and talking to Mikhail Gorbachev. Or is he? The Business Communicators discuss the realities of “deep fakes” and the potential ramifications they could have on world events, the stock market, and why comms pros need to be prepared to combat misinformation in the evolving digital age. Then, the podcast dissects the upcoming multi-billion-dollar NFL contracts and what it means for the future of TV networks and the way we consume digital content.
Why Photography Can Elevate Your Communications Game
Photography is visual artistry. The right images have the ability to transform in ways mere words cannot. Ask Austin-based photographer Marc Morrison, who has shot worldwide campaigns more than two decades, and his commissions have ventured into various genres.
On this week’s episode of The Business Communicators, Marc joins Austin Staton and Hattie Horn to talk about working with clients to develop a strategy that achieves their vision, and how images elevate campaigns and communications. Plus, he’ll also share amazing behind-the-scenes stories on what it’s like working with some of the world’s biggest artists.
Crisis in Texas; Australia takes on Facebook; Life’s Simple Joy
What. A. Week. While Texas thawed out from Winter Storm Uri, The Business Communicators analyze what went wrong from a crisis communications perspective. Joined by award-winning global MarComs strategist, Dan Gold, the podcast dissects the crisis in Texas, why Facebook is no longer allowing news articles to be posted on its platform in Australia, and the simple things that bring us joy in life.
The Lincoln Project Exposed; Censorship on Social Media; Bye, Aunt Jemima!
This week, The Business Communicators tackle the biggest headlines in the PR, branding and digital media world. The show begins by analyzing the downfall of The Lincoln Project, and Aunt Jemima’s rebranding, finally retiring the racist stereotype that has adorned its label for decades. Then, Austin, Hattie and Thomas weigh in on why Instagram banned Robert Kennedy Jr. from the platform, and the emergence of Clubhouse, the upstart $1 billion social media platform taking the world by storm.
Staying Relevant: Chris Brogan Shares his Opinion about Authenticity and Thought Leaders
As communications professionals, we aspire to be labeled as “thought leaders” within our organization. But, is attaching that label ourselves detrimental to our careers? Chris Brogan, a New York Times Bestselling author, joined The Business Communicators to share the truth about authentic leaders, his insights on brand strategy, and why real stories sell.
Trust Barometer with Edelman’s Tonia Ries; NFL All-Pro Emmanuel Sanders talks Journaling
The Business Communicators takes listeners to the moon this week with two high-profile guests: Edelman’s Tonia Ries, and 10-year NFL veteran Emmanuel Sanders.
Ries joins the show to discuss the annual Edelman Trust Barometer and why mistrust rose to the occasion in 2020. Then, Sanders joins to share insights into his all-pro career, why he’s using journaling as a tool to enhance his creativity, and his picks for the Super Bowl.
What Comms Pros Can Learn from Amanda Gorman’s Inaugural Poem and the Vaccine Rollout
Amanda Gorman captivated a global audience last week as she delivered her poem, The Hill We Climb, at the inauguration. And, a new presidential administration is tasked with rebuilding trust as the country aims to mitigate risk associated with the deadly COVID-19 pandemic. What lessons can communications learn from the inaugural poem and the COVID-19 vaccine rollout?
Digital Media and Dance Music: How Feather is Building a Brand
For emerging electronic DJ and producer Kyle Featherstone, known professionally as Feather, music is the great equalizer. Kyle’s love for EDM and his need to produce music during the COVID-19 pandemic led him to TikTok where to date, his work has reached millions of followers and fans.
Born in Minnesota and currently residing in Nashville, Kyle joins The Business Communicators for an engaging conversation on how digital media has allowed him to directly connect with his fans, and build a community that is organically, and authentically his own.
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