2020 has rocked the status quo for corporations. But, has the agile work environment elevated the value of communications professionals? And, will 2021 mark the year that influencers scrap paid endorsements in favor of equity brand partnerships?
Bonnie Caver, chair of the International Executive Board for IABC, joins The Business Communicators to break down the state of the industry, why 2020 has given communicators a voice at the table, why innovation is transforming the way we work, and the path forward for IABC.
Then, the Business Communicators discuss influencer marketing and the latest puzzle created by David Dobrik that is changing the way content creators interact with their millions of followers. Is this the future of marketing, and should businesses consider scrapping paid endorsements in favor of an equity stake in their company?