2020 has rocked the status quo for corporations. But, has the agile work environment elevated the value of communications professionals? And, will 2021 mark the year that influencers scrap paid endorsements in favor of equity brand partnerships?
Tag Archives: influencer marketing
Reputation Matters: Can Joe Rogan and Spotify Coexist? The Best (and Worst) of Comms in 2020
It’s election week and season three, episode one of The Business Communicators is here! Austin Staton, Hattie Horn and Thomas Baen discuss the controversy clouding Joe Rogan’s podcast, why reputation is paramount for world leaders and corporations, and the evolving nature of influencer advertising.
