Digital Media and Dance Music: How Feather is Building a Brand

For emerging electronic DJ and producer Kyle Featherstone, known professionally as Feather, music is the great equalizer. Kyle’s love for EDM and his need to produce music during the COVID-19 pandemic led him to TikTok where to date, his work has reached millions of followers and fans.

Born in Minnesota and currently residing in Nashville, Kyle joins The Business Communicators for an engaging conversation on:

  • how digital media has allowed him to directly connect with his fans, and build a community that is organically, and authentically his own
  • the creative process behind his debut EP, Becoming
  • why it’s critical to build a team of trusted advisors to sharpen your craft
  • how collaboration is changing the game for emerging artists inside the music industry

Editor’s Note: Special thanks to Kyle for allowing our podcast to use his track, Smoke, for this episode. Listen to Feather’s EP, Becoming, on Spotify.

Published by Austin Staton

Austin currently works with the Communications and Advocacy team at bp, is the immediate past president for IABC Houston, and is the founder of two podcasts — The Business Communicators and The Weekly Brew.

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