After a week off, The Business Communicators are back! The trio discuss the communications efforts behind the latest guidance from the Centers for Disease Control and Prevention, why comms teams should be diligent in preparing for potential cyber threats, TikTok and (surprise) privacy, and tips to effectively channel your creative ideas.
Mask On, Mask Off: The Rules of Engagement
The most recent guidelines from the CDC say that individuals that are fully vaccinated can resume activities prior to the pandemic without a mask. However, if required by state and local guidelines, you will still be required to wear a mask. For the most part, the rules of engagement for wearing or not wearing a mask are still confusing for most people. The Business Communicators offer insight to what comms pros should look out for.
Cyberattack Shuts Down the Largest U.S. Fuel Pipeline
After a forced shut down by one of the most disruptive cyberattacks in recent history, the Colonial Pipeline has returned to normal operations. As the operator of the largest U.S. fuel pipeline, the shutdown initiated a widespread supply shortage and caused temporary price spikes. This was clearly a crisis many were not prepared to manage. How did it happen and what can Colonial do to make sure it doesn’t happen again? The Business Communicators weigh in.
Will TikTok’s New Login Feature Gain Users’ Trust?
TikTok ranks as the 7th most used social network in the world, with 689 million global active users, according to the Hootsuite Digital 2021 Report. TikTok announced recently that its new “Login with TikTok” feature will let users log into other apps useing their TikTok credentials. The intentions might sound good on the surface, but it’s a pretty big ask for a company that was trusted so little last year. Should users be concerned? Austin, Hattie and Thomas discuss what comms pros should think about.