For decades, businesses have exhausted billions of dollars and spent countless hours developing strategies to increase employee engagement, decrease burnout, and improve productivity. And yet, most workplaces still—to put it bluntly—suck. The reason? The corporate world has always been driven primarily by results, so leaders are not hard-pressed to actually change their ways.
Following the initial recording of this episode of The Business Communicators, tragedy struck in Houston hours later on Friday, Nov. 5, as eight people died at Grammy-nominated artist Travis Scott’s Astroworld Festival. Austin and Thomas open the podcast by discussing what went wrong and how the crisis response was botched by event promoters.
After a week off, The Business Communicators are back! The trio discuss the communications efforts behind the latest guidance from the Centers for Disease Control and Prevention, why comms teams should be diligent in preparing for potential cyber threats, TikTok and (surprise) privacy, and tips to effectively channel your creative ideas.
What. A. Week. While Texas thawed out from Winter Storm Uri, The Business Communicators analyze what went wrong from a crisis communications perspective. Joined by award-winning global MarComs strategist, Dan Gold, the podcast dissects the crisis in Texas, why Facebook is no longer allowing news articles to be posted on its platform in Australia, and the simple things that bring us joy in life.