Corporate Rebranding, Twitter Blue, and Fighting Fake News

This week on The Business Communicators, the crew discusses Total’s corporate rebranding to reflect its netzero ambitions, Twitter’s latest premium offering, and a new study from MIT and Google that aims to fight misinformation on social media.

Does A Rebrand Really Make A Difference?

As public concern grows over climate change, companies have reinvented themselves to become leaders in the energy transition. French oil company Total recently renamed itself TotalEnergies, to reflect the company’s strategy to become a more diverse energy company. 

TotalEnergies is not the first company to rebrand itself to present a better image. Companies and businesses have implemented rebrands as their goals have evolved. Some of them spend millions of dollars to roll out a fresh and updated look. Let’s face it, who doesn’t love all things shiny and new! Investing in rebranding works for some, not for others. Will it work for TotalEnergies? The Business Communicators weigh in. 

Will ‘Twitter Blue’ Drive More Revenue For Social Media Giant? 

More than 85 percent of Twitter’s revenue comes from advertising, and when the pandemic ignited lockdowns world-wide, sales dropped. Twitter launched Twitter Blue, a monthly subscription service that offers tools such as the ability to edit tweets before posting, and to read long threads in Reader Mode. With more than 200 million daily users on Twitter, it will be ‘wait and see’ if Twitter Blue will be a welcome addition to their content palette. What do Austin, Hattie and Thomas think about it?

What’s The Real Deal About Fake News?

Depending on what is read these days on social media, chances are the information is not always accurate. During the pandemic, fake news and other misinformation about COVID-19 and the vaccine was prevalent on social media, and actually convinced people to not get the vaccine when it was available. 

A new study led by MIT and Google proves that social media can slow the spread of fake news with a simple fix: get people to think about the accuracy of information before they share. The study revealed that when prompted to consider a story’s accuracy, people were 20 percent less likely to share fake news. Do we think it will work? 

Published by Austin Staton

Travel Nerd | Baylor Grad | Comms Pro | Past President at IABC Houston | Founder of Cautious Coffee + The Business Communicators | #SeekDiscomfort

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