A Podcast for Comms Pros
It was a busy week in the business communications world: Former NBCUniversal advertising exec Linda Yaccarino was named the new CEO at Twitter, CNN faced backlash after hosting a town hall with Donald Trump, and YouTube sensation Mr. Beast could face potential legal claims for an Instagram giveaway.
Austin, Thomas, and Kim break it all down – plus share insights on Tucker Carlson’s move to Twitter, and the NFL’s digital media strategy heading into the 2023 football season.
Internal Communications expert Mike Klein joins The Business Communicators in his second appearance for a follow-up discussion on the evolution of internal communications following the COVID-19 pandemic, how the comms landscape has simultaneously changed while remaining the same, and his #WeLeadComms platform that is taking LinkedIn by storm by celebrating leadership, initiative, and courage across communication disciplines, borders and boundaries.
Netflix reported its biggest one-day drop in shareholder value since 2004, and CNN announced the collapse of its CNN+ streaming service. With the tumultuous news last week from both streaming platforms, it begs the question: Have we finally reached streaming saturation? The Businesses Communicators break it all down plus offer their takes on Elon Musk and his quest to purchase Twitter.
s Communicators, the crew discusses Total’s corporate rebranding to reflect its netzero ambitions, Twitter’s latest premium offering, and a new study from MIT and Google that aims to fight misinformation on social media.
This week, The Business Communicators tackle the biggest headlines in the PR, branding and digital media world. The show begins by analyzing the downfall of The Lincoln Project, and Aunt Jemima’s rebranding, finally retiring the racist stereotype that has adorned its label for decades. Then, Austin, Hattie and Thomas weigh in on why Instagram banned Robert Kennedy Jr. from the platform, and the emergence of Clubhouse, the upstart $1 billion social media platform taking the world by storm.
Just days into the new year, the weaponization of social media ignited a firestorm of violence in Washington D.C., leaving five dead, and the country in chaos. Hours before, an ill-advised press release from Pizza Inn that “demanded” changes to nonexistent voter fraud touched the grey area of communications and ethics. How did we get here? The Business Communicators dives into the role communications played in the chaos, and why now more than ever, words matter when helping move this country forward.
The Business Communicators