Each year, brands pay exorbitant amounts for the cost of exposure during America’s greatest sporting event – the Super Bowl. It’s the one time of year brands are almost guaranteed a captive audience. This year’s big game was no different – including an epic halftime performance.
Brands shelled out upwards of $6.5 million for a 30-second ad spot marking the most expensive Super Bowl ad price in NFL history. But were any of them worth the price? And, which brand won the day? Austin, Hattie, and Thomas discuss which ads nailed it, and others that just fell flat.
Then, the podcast closes by discussing the iconic halftime show dubbed as #DreDay. Sponsored by Pepsi, Dr. Dre, Mary J Blige, Snoop Dogg, Kendrick Lamar, Eminem, and a surprise appearance by 50 Cent brought 90s nostalgia and a party atmosphere to SoFi Stadium. It could be said that this year’s performance was one of the top-five shows ever presented.
Let us know what you thought of the Super Bowl and which brands flexed their marketing and communications strength the best.
Music Credit: Smoke (with Lostboycrow) – Feather
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📊 Super Bowl LVI in Numbers