Have you seen Tom Cruise’s clips on Tik Tok? He’s golfing, performing coin magic and talking to Mikhail Gorbachev. Or is he? The Business Communicators discuss the realities of “deep fakes” and the potential ramifications they could have on world events, the stock market, and why comms pros need to be prepared to combat misinformation in the evolving digital age. Then, the podcast dissects the upcoming multi-billion-dollar NFL contracts and what it means for the future of TV networks and the way we consume digital content.
The Business Communicators takes listeners to the moon this week with two high-profile guests: Edelman’s Tonia Ries, and 10-year NFL veteran Emmanuel Sanders.
Ries joins the show to discuss the annual Edelman Trust Barometer and why mistrust rose to the occasion in 2020. Then, Sanders joins to share insights into his all-pro career, why he’s using journaling as a tool to enhance his creativity, and his picks for the Super Bowl.