March Madness – The Business Communicators

The NCAA’s March Madness is well underway, one year after the annual collegiate basketball tournament was canceled due to COVID-19. What does that have to do with communications? Plenty. The Business Communicators discuss how universities have reimagined their robust strategies to keep fans engaged to overcome the lack of physical connections. The show also focuses on how employees have missed the chance to connect at the water cooler, and how maintaining mental health is crucial as we emerge from the isolation created by the pandemic.