Why COVID-19 Has Changed B2B Sales Forever; Do Consumers Really Want ‘Humaning’

Consumers crave authenticity and a real connection from brands, so ‘humaning’ is the newest marketing approach for one popular snack maker. But is ‘humaning’ an ingredient that should be added to the marketing buzzword mix?

Then, The Business Communicators dive into recent research from McKinsey & Company that reveals more than three quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions.

How can this digital shift have an impact on mental health? With less human contact and connection, will it become a means to an end for consumers and businesses? 

Published by Austin Staton

Austin currently works with the Communications and Advocacy team at bp, is the immediate past president for IABC Houston, and is the founder of two podcasts — The Business Communicators and The Weekly Brew.

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