Daniel Vaughn is the barbecue editor at Texas Monthly and he is the ultimate barbecue snob. He joins The Business Communicators to talk about the science of BBQ, his unique career path, the importance of following your passion, and why brand and audience engagement is crucial to maintain small business success.
Consumers crave authenticity and a real connection from brands, so ‘humaning’ is the newest marketing approach for one popular snack maker. But is ‘humaning’ an ingredient that should be added to the marketing buzzword mix?
Then, The Business Communicators dive into recent research from McKinsey & Company that reveals more than three quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions.