On the latest episode of The Business Communicators, Austin and Thomas evaluate Apple’s Apple Vision Pro and its impact on businesses embracing augmented reality. We discuss the implications for communications professionals in a VR and AR-driven world. Then, the duo analyzes Reddit’s rebellion as subreddits go dark as moderators hold the platform hostage over API access changes. The show wraps with a discussion on lessons for corporate communications and marketing professionals following a “reverse boycott” during a recent Oakland A’s game.
Tag Archives: ar
Bah! Humbug! The North Face Goes Viral for the Wrong Reason; 2020 Comms Trends; The Truth About Santa Claus
Bah! Humbug! The year 2020 might have stolen that phrase from Ebenezer Scrooge. But, was the year a total loss? On the final episode of this “unprecedented” year, The Business Communicators trio break down why a Texas-based company had their order for co-branded winter jackets rejected, why virtual reality is poised to shape the rest of the decade for communicators, the top comms trends of the year, and the truth about Santa Claus.