Bezos Says Farewell; CEOs, Brands, and Social Issues; Influencers and Fraud

Amazon Founder and CEO Jeff Bezos wrote his final letter to shareholders last week offering clear insight about the customer experience, efficiency, long-term thinking, managing crisis and more. What are the key takeaways for comms pros and business leaders? Then, should CEOs get involved in discussing hot-button political and social issues? If so, how far are they willing to go to affect change?