As CEO of Ragan Communications, Diane Schwartz leads a company that has become a trusted resource for the PR and corporate communications industry for more than five decades. She joins The Business Communicators to share insight on the state of communications in 2021, why communicators aren’t given a seat the c-suite table, and whether certification program’s through IABC and PRSA can truly elevate your career.
Amazon Founder and CEO Jeff Bezos wrote his final letter to shareholders last week offering clear insight about the customer experience, efficiency, long-term thinking, managing crisis and more. What are the key takeaways for comms pros and business leaders? Then, should CEOs get involved in discussing hot-button political and social issues? If so, how far are they willing to go to affect change?