Amazon Founder and CEO Jeff Bezos wrote his final letter to shareholders last week offering clear insight about the customer experience, efficiency, long-term thinking, managing crisis and more. What are the key takeaways for comms pros and business leaders? Then, should CEOs get involved in discussing hot-button political and social issues? If so, how far are they willing to go to affect change?
Daniel Vaughn is the barbecue editor at Texas Monthly and he is the ultimate barbecue snob. He joins The Business Communicators to talk about the science of BBQ, his unique career path, the importance of following your passion, and why brand and audience engagement is crucial to maintain small business success.
What. A. Week. While Texas thawed out from Winter Storm Uri, The Business Communicators analyze what went wrong from a crisis communications perspective. Joined by award-winning global MarComs strategist, Dan Gold, the podcast dissects the crisis in Texas, why Facebook is no longer allowing news articles to be posted on its platform in Australia, and the simple things that bring us joy in life.
The Business Communicators takes listeners to the moon this week with two high-profile guests: Edelman’s Tonia Ries, and 10-year NFL veteran Emmanuel Sanders.
Ries joins the show to discuss the annual Edelman Trust Barometer and why mistrust rose to the occasion in 2020. Then, Sanders joins to share insights into his all-pro career, why he’s using journaling as a tool to enhance his creativity, and his picks for the Super Bowl.
Allyson Neal isn’t just a digital communications expert — she’s the author of nine books that are having a lasting impact on children. With 70 percent of all children’s books featuring white children or animals, Neal is changing the status quo by publishing family-oriented books that embrace diversity. She joins The Business Communicators to discuss her career, and why she’s using her platform to create a world that is better for all children.