Bezos Says Farewell; CEOs, Brands, and Social Issues; Influencers and Fraud

Amazon Founder and CEO Jeff Bezos wrote his final letter to shareholders last week offering clear insight about the customer experience, efficiency, long-term thinking, managing crisis and more. What are the key takeaways for comms pros and business leaders?

Then, should CEOs get involved in discussing hot-button political and social issues? If so, how far are they willing to go to affect change?

The show closes by discussing a new survey published in PR Week finding that 55 percent of Instagram influencers were involved in some form of social media fraud and fakery in 2020. Can we trust influencers moving forward? 

Published by Austin Staton

Austin currently works with the Communications and Advocacy team at bp, is the immediate past president for IABC Houston, and is the founder of two podcasts — The Business Communicators and The Weekly Brew.

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