What is the cost of virality? Is it worth sacrificing one’s morals or ethics? TikTok crime sleuth Ken Waks finds himself in hot water as Texas Monthly opines that “what began as a baseless theory has turned into a social media frenzy—one with the power to frighten the public and hamper police investigations.” Waks has also been accused of leveraging his viral content to promote his FinTech start-up company, Foresyte, which he currently serves as co-founder and chief marketing officer.
Tag Archives: Code of Ethics
Chaos in the Capitol: Why Ethical Communications are Pivotal
Just days into the new year, the weaponization of social media ignited a firestorm of violence in Washington D.C., leaving five dead, and the country in chaos. Hours before, an ill-advised press release from Pizza Inn that “demanded” changes to nonexistent voter fraud touched the grey area of communications and ethics. How did we get here? The Business Communicators dives into the role communications played in the chaos, and why now more than ever, words matter when helping move this country forward.
The Business Communicators 