A Podcast for Comms Pros
Consumers crave authenticity and a real connection from brands, so ‘humaning’ is the newest marketing approach for one popular snack maker. But is ‘humaning’ an ingredient that should be added to the marketing buzzword mix?
Then, The Business Communicators dive into recent research from McKinsey & Company that reveals more than three quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions.
Navigating today’s business environment isn’t easy—but it’s not the first time we’ve been forced to rethink our strategies for success. Wood Mackenzie’s Nicole Braley, VP of Marketing for the Americas, joins The Business Communicators podcast for an engaging discussion on rethinking the workplace in the “new normal.”
The personal information of millions of Americans were exposed due to data breaches in 2019, and Google’s Threat Analysis Group (TAG) reported over 40,000 nation-state hacking attacks in the last year alone. In recent weeks U.S. government agencies and medical institutions leading the COVID-19 pandemic response experienced cyberattack spikes.
Clearly businesses and public institutions are in the crosshairs of opportunistic and professional hackers. What can you as your organization’s professional communicator do to help protect your organization?
The Business Communicators