Understanding your audience, crafting a compelling narrative, and building relationship are the core tools everyone needs to be successful in public relations. However, since artificial intelligence (AI) has entered the chat, how do we evolve the field and adapt our careers?
Tag Archives: AI
Adapting Comms for the AI and Digital Age
Eleanor Hawkins, a communication strategist and writer at Axios, joins The Business Communicators to discuss the changing landscape of media and communication, including the impact of AI and digital strategies on the industry.
Taylor Swift’s Business Savvy, Fox Corp’s $787.5 Million Settlement, and Leaving Pity City
Taylor Swift fans made their way to Houston in droves over the weekend but neither Austin nor Thomas attended the sold-out shows. The duo did, however, breakdown Swift’s marketing and business acumen – and how artificial intelligence is impacting the music industry. Then, the podcast focuses on the $787.5 million Fox Corp. settlement with Dominion,Continue reading “Taylor Swift’s Business Savvy, Fox Corp’s $787.5 Million Settlement, and Leaving Pity City”
What Can Starbucks Learn from Texas BBQ?
Axios reported last week that “Starbucks committed ‘egregious and widespread misconduct’ while trying to stop labor union campaigns.” How did one of the most-admired corporations in the world get to this point? Austin and Thomas dive into the ramifications of what this means for employee communications, and how Starbucks can learn lessons from Walmart and Texas BBQ joints.
The Business Communicators 