Why Brands Must Lead With Purpose; Saudi-backed LIV Golf takes on the PGA Tour

Diane Primo is on a mission to help businesses find their purpose and live it out every day. As the CEO of Chicago-based Purpose Brand Agency, she joins The Business Communicators to share her thoughts on why brands must be relevant, purpose-driven, and committed to consumers to be successful – and why representation matters.

To close the show, Thomas and Austin discuss the upstart LIV Golf Tour, which is financed by the Saudi Public Investment Fund, and has poached several high-profile golfers away from the PGA Tour. Is this a money grab, a reputation campaign, or bad PR?

Creating a Culture For Good

How can you create a culture of empowerment and build a culture for good? Houda Elyazgi, Chief Client Officer at Saxum, joins The Business Communicators to share her insights on diversity, inclusion, and the challenges facing today’s corporate landscape. Hint: being open-minded and having uncomfortable conversations can serve as a catalyst for change – both internally and externally.

When Representation Matters in the Workplace

What is fearless, inclusive leadership in the workplace? It’s about being bold, courageous, and transparent about creating a culture where people feel like they belong and can thrive. And, it starts with having an open mind.

Brian McComak, founder and CEO of the consulting firm Hummingbird Humanity, joins The Business Communicators to discuss how leaders can evolve by being transparent and committed to creating a safe space for people through a human-centered work culture where real representation matters.