Mentorship – The Business Communicators

Are Schools Setting Up Comms Students to Fail?

Rutgers grad student Anna Tamke penned an op-ed in PR Week sharing her thoughts on why college has not prepared her for a career in public relations – a plea for higher education to teach real world skills in the classroom.

Austin and Thomas are joined by Calgary-based comms pro Matthew John to weigh on the opinion piece, share their personal experience breaking into corporate communications, what schools of higher learning can do to properly equip students to succeed, and why it’s important for students and professionals to look after their own professional development.

It’s a Barbie Marketing World; Mentors That Shaped Us

The summer blockbuster season is in full swing amidst Hollywood’s striking actors and writers. Now, studios are turning to influencers to hype up releases like Barbie, Mission Impossible, and Oppenheimer. Can content creators seize this opportunity and how will it shake up advertising for brands?

Daniel Vaughn Talks BBQ, Digital Media, and How to Keep Your Audience Wanting More

Daniel Vaughn is the barbecue editor at Texas Monthly and he is the ultimate barbecue snob. He joins The Business Communicators to talk about the science of BBQ, his unique career path, the importance of following your passion, and why brand and audience engagement is crucial to maintain small business success.