Whether its residual impacts of the COVID-19 pandemic or the Russian invasion of Ukraine, the cost of goods and commodities has led to a record rate of inflation that hasn’t been seen since in nearly 40 years. But how can impacted brands get ahead of the story? Austin Staton and Thomas Baen discuss global inflation and open communications in a bonus episode of The Business Communicators.
Category Archives: Full Episodes
Creating a Culture For Good
How can you create a culture of empowerment and build a culture for good? Houda Elyazgi, Chief Client Officer at Saxum, joins The Business Communicators to share her insights on diversity, inclusion, and the challenges facing today’s corporate landscape. Hint: being open-minded and having uncomfortable conversations can serve as a catalyst for change – both internally and externally.
Shiv Malik Explains Web3, NFTs, and the Metaverse
Over the last 18 months, Web3, NFT’s, and the Metaverse have entered our everyday vernacular. But what does it all mean for communications and marketing professionals? Shiv Malik, CEO at Pool and our first three-time guest, joins The Business Communicators to discuss decentralization and the data economy.
Which Brands “Won” the Super Bowl of Advertising?
Brands shelled out upwards of $6.5 million for a 30-second ad spot marking the most expensive Super Bowl ad price in NFL history. But were any of them worth the price? And, which brand won the day? Austin, Hattie, and Thomas discuss which ads nailed it, and others that just fell flat.
Trust, But Verify; Why Do We Work While Sick?
A CNN Business report says that Americans are showing up sick to work even as Omicron spreads. The Business Communicators discusses why this is a problem and offers potential solutions to keep workers healthy and safe.
Then, Austin, Hattie, and Thomas provide their key takeaways on the 2022 Edelman Trust Barometer.
How to Ensure Your Business Strategy is Equipped for the Future
How can communications and marketing professionals future-proof their business to survive and profit from change? On the latest episode of The Business Communicators, Jonathan Brill, hailed by Inc. Magazine as a “Silicon Valley legend” joins the podcast to share his insights on creating a sustainable business that empowers employees. Brill shares insights into what makes leaders like Elon Musk and Tim Cook so successful – and how businesses can utilize the same strategies to create success for their workforce.
How to Transform Your Business in 2022
How can businesses reinvent themselves to ensure long-term success while retaining top-tier talent? Deb Coviello, Founder of Illumination Partners, joins The Business Communicators for a conversation on transforming corporate communications strategies heading into 2022 and the insights needed to equip effective and build leaders.
Ben Worthen on Leveraging Data for Storytelling; Better.com CEO Faces Backlash
In the digital media era, data and design are integral tools to effectively engage and captivate your audience through storytelling. On the latest episode of The Business Communicators, Ben Worthen, CEO of Message Lab, joins the podcast to share insights into crafting content and creating experiences that empower communications and marketing professionals to tell stories that people actually want to hear.
Geoff Morrell’s Communications Journey: From the Pentagon War Room to the Disney Executive Suite
According to The Hollywood Reporter, The Walt Disney Co. plans to name Geoff Morrell to the newly created role of chief corporate affairs officer. Morrell will step into the position as Zenia Mucha, who has spent two decades with the company, will retire at the end of the year. During season one of The Business Communicators, we sat down with Morrell to discuss his unique career path that landed him in London as the EVP, communications & advocacy at bp, overseeing the strategic communications efforts for a company with operations in 70 countries.
When Representation Matters in the Workplace
What is fearless, inclusive leadership in the workplace? It’s about being bold, courageous, and transparent about creating a culture where people feel like they belong and can thrive. And, it starts with having an open mind.
Brian McComak, founder and CEO of the consulting firm Hummingbird Humanity, joins The Business Communicators to discuss how leaders can evolve by being transparent and committed to creating a safe space for people through a human-centered work culture where real representation matters.
The Business Communicators 