This week, The Business Communicators tackle the biggest headlines in the PR, branding and digital media world. The show begins by analyzing the downfall of The Lincoln Project, and Aunt Jemima’s rebranding, finally retiring the racist stereotype that has adorned its label for decades. Then, Austin, Hattie and Thomas weigh in on why Instagram banned Robert Kennedy Jr. from the platform, and the emergence of Clubhouse, the upstart $1 billion social media platform taking the world by storm.
The Business Communicators takes listeners to the moon this week with two high-profile guests: Edelman’s Tonia Ries, and 10-year NFL veteran Emmanuel Sanders.
Ries joins the show to discuss the annual Edelman Trust Barometer and why mistrust rose to the occasion in 2020. Then, Sanders joins to share insights into his all-pro career, why he’s using journaling as a tool to enhance his creativity, and his picks for the Super Bowl.
Amanda Gorman captivated a global audience last week as she delivered her poem, The Hill We Climb, at the inauguration. And, a new presidential administration is tasked with rebuilding trust as the country aims to mitigate risk associated with the deadly COVID-19 pandemic. What lessons can communications learn from the inaugural poem and the COVID-19 vaccine rollout?
For emerging electronic DJ and producer Kyle Featherstone, known professionally as Feather, music is the great equalizer. Kyle’s love for EDM and his need to produce music during the COVID-19 pandemic led him to TikTok where to date, his work has reached millions of followers and fans.
Born in Minnesota and currently residing in Nashville, Kyle joins The Business Communicators for an engaging conversation on how digital media has allowed him to directly connect with his fans, and build a community that is organically, and authentically his own.
Just days into the new year, the weaponization of social media ignited a firestorm of violence in Washington D.C., leaving five dead, and the country in chaos. Hours before, an ill-advised press release from Pizza Inn that “demanded” changes to nonexistent voter fraud touched the grey area of communications and ethics. How did we get here? The Business Communicators dives into the role communications played in the chaos, and why now more than ever, words matter when helping move this country forward.
Bah! Humbug! The year 2020 might have stolen that phrase from Ebenezer Scrooge. But, was the year a total loss? On the final episode of this “unprecedented” year, The Business Communicators trio break down why a Texas-based company had their order for co-branded winter jackets rejected, why virtual reality is poised to shape the rest of the decade for communicators, the top comms trends of the year, and the truth about Santa Claus.
2020 has rocked the status quo for corporations. But, has the agile work environment elevated the value of communications professionals? And, will 2021 mark the year that influencers scrap paid endorsements in favor of equity brand partnerships?
What’s the winning game plan for business success, and how does effective communication impact the outcome? Jamey Rootes, President of the Houston Texans and international best-selling author of The Winning Game Plan, joins The Business Communicators to drop some knowledge about the quintessential leadership playbook for continuous business success. Jamey also discusses his close relationship with former Texans’ owner Bob McNair, and why you don’t need to reinvent the wheel when you can “rip off & do better.”
America’s Got Talent champion Brandon Leake joins The Business Communicators to discuss his inspirations and why he got started in the art of spoken word and poetry, his motivations as a communicator to share personal and authentic stories, his role in positively impacting those from underrepresented communities, and tools of his trade that can help any communicator improve their skills.