Amanda Gorman captivated a global audience last week as she delivered her poem, The Hill We Climb, at the inauguration. And, a new presidential administration is tasked with rebuilding trust as the country aims to mitigate risk associated with the deadly COVID-19 pandemic. What lessons can communications learn from the inaugural poem and the COVID-19 vaccine rollout?
For emerging electronic DJ and producer Kyle Featherstone, known professionally as Feather, music is the great equalizer. Kyle’s love for EDM and his need to produce music during the COVID-19 pandemic led him to TikTok where to date, his work has reached millions of followers and fans.
Born in Minnesota and currently residing in Nashville, Kyle joins The Business Communicators for an engaging conversation on how digital media has allowed him to directly connect with his fans, and build a community that is organically, and authentically his own.
Just days into the new year, the weaponization of social media ignited a firestorm of violence in Washington D.C., leaving five dead, and the country in chaos. Hours before, an ill-advised press release from Pizza Inn that “demanded” changes to nonexistent voter fraud touched the grey area of communications and ethics. How did we get here? The Business Communicators dives into the role communications played in the chaos, and why now more than ever, words matter when helping move this country forward.
Bah! Humbug! The year 2020 might have stolen that phrase from Ebenezer Scrooge. But, was the year a total loss? On the final episode of this “unprecedented” year, The Business Communicators trio break down why a Texas-based company had their order for co-branded winter jackets rejected, why virtual reality is poised to shape the rest of the decade for communicators, the top comms trends of the year, and the truth about Santa Claus.
2020 has rocked the status quo for corporations. But, has the agile work environment elevated the value of communications professionals? And, will 2021 mark the year that influencers scrap paid endorsements in favor of equity brand partnerships?
What’s the winning game plan for business success, and how does effective communication impact the outcome? Jamey Rootes, President of the Houston Texans and international best-selling author of The Winning Game Plan, joins The Business Communicators to drop some knowledge about the quintessential leadership playbook for continuous business success. Jamey also discusses his close relationship with former Texans’ owner Bob McNair, and why you don’t need to reinvent the wheel when you can “rip off & do better.”
America’s Got Talent champion Brandon Leake joins The Business Communicators to discuss his inspirations and why he got started in the art of spoken word and poetry, his motivations as a communicator to share personal and authentic stories, his role in positively impacting those from underrepresented communities, and tools of his trade that can help any communicator improve their skills.
Consumers crave authenticity and a real connection from brands, so ‘humaning’ is the newest marketing approach for one popular snack maker. But is ‘humaning’ an ingredient that should be added to the marketing buzzword mix?
Then, The Business Communicators dive into recent research from McKinsey & Company that reveals more than three quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions.
Allyson Neal isn’t just a digital communications expert — she’s the author of nine books that are having a lasting impact on children. With 70 percent of all children’s books featuring white children or animals, Neal is changing the status quo by publishing family-oriented books that embrace diversity. She joins The Business Communicators to discuss her career, and why she’s using her platform to create a world that is better for all children.
It’s election week and season three, episode one of The Business Communicators is here! Austin Staton, Hattie Horn and Thomas Baen discuss the controversy clouding Joe Rogan’s podcast, why reputation is paramount for world leaders and corporations, and the evolving nature of influencer advertising.