For decades, businesses have exhausted billions of dollars and spent countless hours developing strategies to increase employee engagement, decrease burnout, and improve productivity. And yet, most workplaces still—to put it bluntly—suck. The reason? The corporate world has always been driven primarily by results, so leaders are not hard-pressed to actually change their ways.
Category Archives: Full Episodes
Astroworld and Crisis Comms
Following the initial recording of this episode of The Business Communicators, tragedy struck in Houston hours later on Friday, Nov. 5, as eight people died at Grammy-nominated artist Travis Scott’s Astroworld Festival. Austin and Thomas open the podcast by discussing what went wrong and how the crisis response was botched by event promoters.
Performing Under Pressure; Facebook Goes Meta; Enes Kanter + Nike
High-stress situations. We all know them, but how do we thrive under pressure and use it to our advantage? Dane Jensen, CEO at Third Factor and an instructor at Queen’s University and the University of North Carolina, joins The Business Communicators to share how some of our highest-pressure moments and what we do in those moments have a major impact on the trajectory of the rest of our lives.
When Values Align: Employee Readiness and Organizational Goals
The Pandemic. The Great Resignation. Contentious societal and political issues. The challenges we face create unprecedented stress on individuals and families which can seep into the work environment.
Ethan McCarty, the founder and CEO of Integral, joins The Business Communicators for a discussion on the company’s latest employee activation index. McCarty shares insights on how organizations are building more inclusive cultures, why employers need to treat their employees like customers, the biggest challenges facing employers in a post-COVID world, and more.
Why COVID-19 has Changed Employee Comms; Facebook’s Tumultuous Week
Has your employee communications strategy effectively adapted over the past 18 months? If not, how can it improve moving forward?
Ragan CEO Diane Schwartz Talks Business Fluency and Earning a Seat at the Table
As CEO of Ragan Communications, Diane Schwartz leads a company that has become a trusted resource for the PR and corporate communications industry for more than five decades. She joins The Business Communicators to share insight on the state of communications in 2021, why communicators aren’t given a seat the c-suite table, and whether certification program’s through IABC and PRSA can truly elevate your career.
Facebook’s Diana Doukas on Comms, Small Business Recovery, and Data Privacy
Diana Doukas, the Manager for Economic Impact for U.S. Policy Programs at Facebook, joins The Business Communicators podcast for a conversation on the state of small businesses in the U.S., how Facebook pivoted during the pandemic, and the steps the company is taking to limit the spread of misinformation and privacy concerns on the platform.
Corporate Rebranding, Twitter Blue, and Fighting Fake News
s Communicators, the crew discusses Total’s corporate rebranding to reflect its netzero ambitions, Twitter’s latest premium offering, and a new study from MIT and Google that aims to fight misinformation on social media.
Amazon’s $8.5 Billion Acquisition; Florida Takes on Silicon Valley
Amazon made headlines with its massive purchase of MGM. What does this mean for the future of how we consume content? In Florida, Gov. Ron DeSantis signed legislation that takes on Silicon Valley. But, is this an assault on private corporations and their constitutional rights? As America heads back to the office, is video calling a thing of the past, or is it something we should embrace moving forward?
Mask On, Mask Off; Crisis Comms + Cyber; How We Brainstorm
After a week off, The Business Communicators are back! The trio discuss the communications efforts behind the latest guidance from the Centers for Disease Control and Prevention, why comms teams should be diligent in preparing for potential cyber threats, TikTok and (surprise) privacy, and tips to effectively channel your creative ideas.
The Business Communicators 