Success doesn’t teach you much; failure does. On the latest episode of The Business Communicators, Austin, Hattie, and Thomas are joined by Daniel Méndez Aróstica as he shares his insights on how comms pros can navigate a shifting job market through strategic networking, personal branding, and community support.
Tag Archives: business communications
Ethical Storytelling and PR’s Future
Understanding your audience, crafting a compelling narrative, and building relationship are the core tools everyone needs to be successful in public relations. However, since artificial intelligence (AI) has entered the chat, how do we evolve the field and adapt our careers?
Adapting Comms for the AI and Digital Age
Eleanor Hawkins, a communication strategist and writer at Axios, joins The Business Communicators to discuss the changing landscape of media and communication, including the impact of AI and digital strategies on the industry.
2023 Unpacked: The Hits and Misses in AI and Comms
Before we fully embrace the new year, The Business Communicators takes a look back at their “bold” comms predictions for 2023 while breaking down their hits and near misses. From AI and ChatGPT to fact-checking and propaganda, do Thomas and Austin have a future in forecasting models? Music Credit: Smoke (with Lostboycrow) – Feather FOLLOWContinue reading “2023 Unpacked: The Hits and Misses in AI and Comms”
Are Schools Setting Up Comms Students to Fail?
Rutgers grad student Anna Tamke penned an op-ed in PR Week sharing her thoughts on why college has not prepared her for a career in public relations – a plea for higher education to teach real world skills in the classroom.
Austin and Thomas are joined by Calgary-based comms pro Matthew John to weigh on the opinion piece, share their personal experience breaking into corporate communications, what schools of higher learning can do to properly equip students to succeed, and why it’s important for students and professionals to look after their own professional development.
The Impact of College Football Realignment and Higher Education
What impact will college athletic realignment have on the future of academic institutions? Are schools of higher learning left chasing the highest dollar from TV networks like Fox Sports, ESPN, and streaming services like Apple TV? On the latest episode of The Business Communicators, data analyst Sam Bradshaw discusses the financial implications of college athletics and what it means from a communications angle. Simply put: Don’t think it’s about the money, know it’s about the money.
Crisis Control: Mastering Communications in the Eye of the Storm
Matt Lanza is a Houston-based forecast meteorologist in the energy sector and part of the team behind the wildly successful Space City Weather and The Eyewell – both dedicated to hype-free weather forecasts that see readers through the storm by providing timely and accurate information.
Lanza, who previously worked as a broadcast meteorologist in Upstate New York, joins The Business Communicators to discuss how communications and cross-agency collaboration is crucial during severe weather disasters, the simplifications of complex weather information and its potential impact on people and assets, preparedness during a weather crisis, forecasting El Niño, and more.
Reddit’s API Rebellion, Fan Power in Sports, and the Apple Vision Pro
On the latest episode of The Business Communicators, Austin and Thomas evaluate Apple’s Apple Vision Pro and its impact on businesses embracing augmented reality. We discuss the implications for communications professionals in a VR and AR-driven world. Then, the duo analyzes Reddit’s rebellion as subreddits go dark as moderators hold the platform hostage over API access changes. The show wraps with a discussion on lessons for corporate communications and marketing professionals following a “reverse boycott” during a recent Oakland A’s game.
Twitter Names CEO and CNN Takes Heat for Trump Town Hall
It was a busy week in the business communications world: Former NBCUniversal advertising exec Linda Yaccarino was named the new CEO at Twitter, CNN faced backlash after hosting a town hall with Donald Trump, and YouTube sensation Mr. Beast could face potential legal claims for an Instagram giveaway.
Austin, Thomas, and Kim break it all down – plus share insights on Tucker Carlson’s move to Twitter, and the NFL’s digital media strategy heading into the 2023 football season.
Lost in the Sauce: The Ethics of a TikTok Murder Investigation
What is the cost of virality? Is it worth sacrificing one’s morals or ethics? TikTok crime sleuth Ken Waks finds himself in hot water as Texas Monthly opines that “what began as a baseless theory has turned into a social media frenzy—one with the power to frighten the public and hamper police investigations.” Waks has also been accused of leveraging his viral content to promote his FinTech start-up company, Foresyte, which he currently serves as co-founder and chief marketing officer.
The Business Communicators 