Consumers crave authenticity and a real connection from brands, so ‘humaning’ is the newest marketing approach for one popular snack maker. But is ‘humaning’ an ingredient that should be added to the marketing buzzword mix?
Then, The Business Communicators dive into recent research from McKinsey & Company that reveals more than three quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions.
Allyson Neal isn’t just a digital communications expert — she’s the author of nine books that are having a lasting impact on children. With 70 percent of all children’s books featuring white children or animals, Neal is changing the status quo by publishing family-oriented books that embrace diversity. She joins The Business Communicators to discuss her career, and why she’s using her platform to create a world that is better for all children.
As season two of The Business Communicators winds down, the podcast introduces two new co-hosts – Hattie Horn and Thomas Baen. Joined by founder Austin Staton, the trio dive into the scandal impacting Dallas-based The Richards Group following Stan Richards’ remarks on a proposed ad campaign for Motel 6 being “too Black” for the chain’s “white supremacist” guests. The fallout has jeopardized the employment status of the firm’s nearly 700 employees and more than $200 million in annual billings. How can the largest independent agency in America move forward?