Which Brands “Won” the Super Bowl of Advertising?

Brands shelled out upwards of $6.5 million for a 30-second ad spot marking the most expensive Super Bowl ad price in NFL history. But were any of them worth the price? And, which brand won the day? Austin, Hattie, and Thomas discuss which ads nailed it, and others that just fell flat.

Trust, But Verify; Why Do We Work While Sick?

A CNN Business report says that Americans are showing up sick to work even as Omicron spreads. The Business Communicators discusses why this is a problem and offers potential solutions to keep workers healthy and safe.

Then, Austin, Hattie, and Thomas provide their key takeaways on the 2022 Edelman Trust Barometer.

How to Ensure Your Business Strategy is Equipped for the Future

How can communications and marketing professionals future-proof their business to survive and profit from change? On the latest episode of The Business Communicators, Jonathan Brill, hailed by Inc. Magazine as a “Silicon Valley legend” joins the podcast to share his insights on creating a sustainable business that empowers employees. Brill shares insights into what makes leaders like Elon Musk and Tim Cook so successful – and how businesses can utilize the same strategies to create success for their workforce.

How to Transform Your Business in 2022

How can businesses reinvent themselves to ensure long-term success while retaining top-tier talent? Deb Coviello, Founder of Illumination Partners, joins The Business Communicators for a conversation on transforming corporate communications strategies heading into 2022 and the insights needed to equip effective and build leaders.

Ben Worthen on Leveraging Data for Storytelling; Better.com CEO Faces Backlash

In the digital media era, data and design are integral tools to effectively engage and captivate your audience through storytelling. On the latest episode of The Business Communicators, Ben Worthen, CEO of Message Lab, joins the podcast to share insights into crafting content and creating experiences that empower communications and marketing professionals to tell stories that people actually want to hear.

When Representation Matters in the Workplace

What is fearless, inclusive leadership in the workplace? It’s about being bold, courageous, and transparent about creating a culture where people feel like they belong and can thrive. And, it starts with having an open mind.

Brian McComak, founder and CEO of the consulting firm Hummingbird Humanity, joins The Business Communicators to discuss how leaders can evolve by being transparent and committed to creating a safe space for people through a human-centered work culture where real representation matters.

Creating A Company Culture That Doesn’t Suck

For decades, businesses have exhausted billions of dollars and spent countless hours developing strategies to increase employee engagement, decrease burnout, and improve productivity. And yet, most workplaces still—to put it bluntly—suck. The reason? The corporate world has always been driven primarily by results, so leaders are not hard-pressed to actually change their ways.

Astroworld and Crisis Comms

Following the initial recording of this episode of The Business Communicators, tragedy struck in Houston hours later on Friday, Nov. 5, as eight people died at Grammy-nominated artist Travis Scott’s Astroworld Festival. Austin and Thomas open the podcast by discussing what went wrong and how the crisis response was botched by event promoters.

Performing Under Pressure; Facebook Goes Meta; Enes Kanter + Nike

High-stress situations. We all know them, but how do we thrive under pressure and use it to our advantage? Dane Jensen, CEO at Third Factor and an instructor at Queen’s University and the University of North Carolina, joins The Business Communicators to share how some of our highest-pressure moments and what we do in those moments have a major impact on the trajectory of the rest of our lives.

When Values Align: Employee Readiness and Organizational Goals

The Pandemic. The Great Resignation. Contentious societal and political issues. The challenges we face create unprecedented stress on individuals and families which can seep into the work environment.

Ethan McCarty, the founder and CEO of Integral, joins The Business Communicators for a discussion on the company’s latest employee activation index. McCarty shares insights on how organizations are building more inclusive cultures, why employers need to treat their employees like customers, the biggest challenges facing employers in a post-COVID world, and more.