Before we fully embrace the new year, The Business Communicators takes a look back at their “bold” comms predictions for 2023 while breaking down their hits and near misses. From AI and ChatGPT to fact-checking and propaganda, do Thomas and Austin have a future in forecasting models? Music Credit: Smoke (with Lostboycrow) – Feather FOLLOWContinue reading “2023 Unpacked: The Hits and Misses in AI and Comms”
Tag Archives: Social Media
Are Schools Setting Up Comms Students to Fail?
Rutgers grad student Anna Tamke penned an op-ed in PR Week sharing her thoughts on why college has not prepared her for a career in public relations – a plea for higher education to teach real world skills in the classroom.
Austin and Thomas are joined by Calgary-based comms pro Matthew John to weigh on the opinion piece, share their personal experience breaking into corporate communications, what schools of higher learning can do to properly equip students to succeed, and why it’s important for students and professionals to look after their own professional development.
The Impact of College Football Realignment and Higher Education
What impact will college athletic realignment have on the future of academic institutions? Are schools of higher learning left chasing the highest dollar from TV networks like Fox Sports, ESPN, and streaming services like Apple TV? On the latest episode of The Business Communicators, data analyst Sam Bradshaw discusses the financial implications of college athletics and what it means from a communications angle. Simply put: Don’t think it’s about the money, know it’s about the money.
Meta’s Threads Makes a Heavyweight Entrance: How Should Businesses React?
With nearly 100 million users signed on just days after launch, Meta’s Threads has quickly skyrocketed to the top-ranked app in Apple’s App Store directly placing Twitter on life support. However, is the growth sustainable or will Threads become the next Clubhouse or Google Plus?
How to Transform Your Business in 2022
How can businesses reinvent themselves to ensure long-term success while retaining top-tier talent? Deb Coviello, Founder of Illumination Partners, joins The Business Communicators for a conversation on transforming corporate communications strategies heading into 2022 and the insights needed to equip effective and build leaders.
Ben Worthen on Leveraging Data for Storytelling; Better.com CEO Faces Backlash
In the digital media era, data and design are integral tools to effectively engage and captivate your audience through storytelling. On the latest episode of The Business Communicators, Ben Worthen, CEO of Message Lab, joins the podcast to share insights into crafting content and creating experiences that empower communications and marketing professionals to tell stories that people actually want to hear.
When Representation Matters in the Workplace
What is fearless, inclusive leadership in the workplace? It’s about being bold, courageous, and transparent about creating a culture where people feel like they belong and can thrive. And, it starts with having an open mind.
Brian McComak, founder and CEO of the consulting firm Hummingbird Humanity, joins The Business Communicators to discuss how leaders can evolve by being transparent and committed to creating a safe space for people through a human-centered work culture where real representation matters.
Creating A Company Culture That Doesn’t Suck
For decades, businesses have exhausted billions of dollars and spent countless hours developing strategies to increase employee engagement, decrease burnout, and improve productivity. And yet, most workplaces still—to put it bluntly—suck. The reason? The corporate world has always been driven primarily by results, so leaders are not hard-pressed to actually change their ways.
Astroworld and Crisis Comms
Following the initial recording of this episode of The Business Communicators, tragedy struck in Houston hours later on Friday, Nov. 5, as eight people died at Grammy-nominated artist Travis Scott’s Astroworld Festival. Austin and Thomas open the podcast by discussing what went wrong and how the crisis response was botched by event promoters.
Performing Under Pressure; Facebook Goes Meta; Enes Kanter + Nike
High-stress situations. We all know them, but how do we thrive under pressure and use it to our advantage? Dane Jensen, CEO at Third Factor and an instructor at Queen’s University and the University of North Carolina, joins The Business Communicators to share how some of our highest-pressure moments and what we do in those moments have a major impact on the trajectory of the rest of our lives.
The Business Communicators 