A Podcast for Comms Pros
Consumers crave authenticity and a real connection from brands, so ‘humaning’ is the newest marketing approach for one popular snack maker. But is ‘humaning’ an ingredient that should be added to the marketing buzzword mix?
Then, The Business Communicators dive into recent research from McKinsey & Company that reveals more than three quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions.
Allyson Neal isn’t just a digital communications expert — she’s the author of nine books that are having a lasting impact on children. With 70 percent of all children’s books featuring white children or animals, Neal is changing the status quo by publishing family-oriented books that embrace diversity. She joins The Business Communicators to discuss her career, and why she’s using her platform to create a world that is better for all children.
It’s election week and season three, episode one of The Business Communicators is here! Austin Staton, Hattie Horn and Thomas Baen discuss the controversy clouding Joe Rogan’s podcast, why reputation is paramount for world leaders and corporations, and the evolving nature of influencer advertising.
As season two of The Business Communicators winds down, the podcast introduces two new co-hosts – Hattie Horn and Thomas Baen. Joined by founder Austin Staton, the trio dive into the scandal impacting Dallas-based The Richards Group following Stan Richards’ remarks on a proposed ad campaign for Motel 6 being “too Black” for the chain’s “white supremacist” guests. The fallout has jeopardized the employment status of the firm’s nearly 700 employees and more than $200 million in annual billings. How can the largest independent agency in America move forward?
Innovation and finding your discomfort zone can make or break your business. So, how can you make 2020 work for you? Mike Berland, the founder and CEO of Decode M, an insights and strategy firm based in New York, joins The Business Communicators to discuss maintaining momentum in a chaos-driven world, data analytics, digital innovation by the professional sports leagues and brands that have pivoted successfully during the COVID-19 pandemic.
Navigating today’s business environment isn’t easy—but it’s not the first time we’ve been forced to rethink our strategies for success. Wood Mackenzie’s Nicole Braley, VP of Marketing for the Americas, joins The Business Communicators podcast for an engaging discussion on rethinking the workplace in the “new normal.”
Shiv Malik, Head of Growth at Streamr, makes his second appearance on The Business Communicators podcast. Has progress been made on the data privacy front in the last 10 months? Shiv brings listeners up to speed on data unions (and what they are) and how consumers are inching closer to owning their personal data.
The personal information of millions of Americans were exposed due to data breaches in 2019, and Google’s Threat Analysis Group (TAG) reported over 40,000 nation-state hacking attacks in the last year alone. In recent weeks U.S. government agencies and medical institutions leading the COVID-19 pandemic response experienced cyberattack spikes.
Clearly businesses and public institutions are in the crosshairs of opportunistic and professional hackers. What can you as your organization’s professional communicator do to help protect your organization?
The Business Communicators