Just days into the new year, the weaponization of social media ignited a firestorm of violence in Washington D.C., leaving five dead, and the country in chaos. Hours before, an ill-advised press release from Pizza Inn that “demanded” changes to nonexistent voter fraud touched the grey area of communications and ethics. How did we get here? The Business Communicators dives into the role communications played in the chaos, and why now more than ever, words matter when helping move this country forward.
Tag Archives: iabc podcast
Bah! Humbug! The North Face Goes Viral for the Wrong Reason; 2020 Comms Trends; The Truth About Santa Claus
Bah! Humbug! The year 2020 might have stolen that phrase from Ebenezer Scrooge. But, was the year a total loss? On the final episode of this “unprecedented” year, The Business Communicators trio break down why a Texas-based company had their order for co-branded winter jackets rejected, why virtual reality is poised to shape the rest of the decade for communicators, the top comms trends of the year, and the truth about Santa Claus.
IABC Chair Bonnie Caver and the Future of Comms; David Dobrik’s Viral Marketing
2020 has rocked the status quo for corporations. But, has the agile work environment elevated the value of communications professionals? And, will 2021 mark the year that influencers scrap paid endorsements in favor of equity brand partnerships?
AGT Champion Brandon Leake Discusses Poetry, Storytelling, and Social Justice in America
America’s Got Talent champion Brandon Leake joins The Business Communicators to discuss his inspirations and why he got started in the art of spoken word and poetry, his motivations as a communicator to share personal and authentic stories, his role in positively impacting those from underrepresented communities, and tools of his trade that can help any communicator improve their skills.
Why COVID-19 Has Changed B2B Sales Forever; Do Consumers Really Want ‘Humaning’
Consumers crave authenticity and a real connection from brands, so ‘humaning’ is the newest marketing approach for one popular snack maker. But is ‘humaning’ an ingredient that should be added to the marketing buzzword mix?
Then, The Business Communicators dive into recent research from McKinsey & Company that reveals more than three quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions.
Why Representation in Children’s Books Matters; Burger King Shares the Throne
Allyson Neal isn’t just a digital communications expert — she’s the author of nine books that are having a lasting impact on children. With 70 percent of all children’s books featuring white children or animals, Neal is changing the status quo by publishing family-oriented books that embrace diversity. She joins The Business Communicators to discuss her career, and why she’s using her platform to create a world that is better for all children.
Reputation Matters: Can Joe Rogan and Spotify Coexist? The Best (and Worst) of Comms in 2020
It’s election week and season three, episode one of The Business Communicators is here! Austin Staton, Hattie Horn and Thomas Baen discuss the controversy clouding Joe Rogan’s podcast, why reputation is paramount for world leaders and corporations, and the evolving nature of influencer advertising.
The Richards Group is Under Fire; Election 2020; Why Quibi’s $1.8 Billion Plan Failed
As season two of The Business Communicators winds down, the podcast introduces two new co-hosts – Hattie Horn and Thomas Baen. Joined by founder Austin Staton, the trio dive into the scandal impacting Dallas-based The Richards Group following Stan Richards’ remarks on a proposed ad campaign for Motel 6 being “too Black” for the chain’s “white supremacist” guests. The fallout has jeopardized the employment status of the firm’s nearly 700 employees and more than $200 million in annual billings. How can the largest independent agency in America move forward?
Disruption: Data Analytics, Influencers and Making 2020 Work for You
Innovation and finding your discomfort zone can make or break your business. So, how can you make 2020 work for you? Mike Berland, the founder and CEO of Decode M, an insights and strategy firm based in New York, joins The Business Communicators to discuss maintaining momentum in a chaos-driven world, data analytics, digital innovation by the professional sports leagues and brands that have pivoted successfully during the COVID-19 pandemic.
Championing Effective Work Environments w/ WoodMac’s Nicole Braley
Navigating today’s business environment isn’t easy—but it’s not the first time we’ve been forced to rethink our strategies for success. Wood Mackenzie’s Nicole Braley, VP of Marketing for the Americas, joins The Business Communicators podcast for an engaging discussion on rethinking the workplace in the “new normal.”