Tag Archives: Digital Media

Are Schools Setting Up Comms Students to Fail?

Rutgers grad student Anna Tamke penned an op-ed in PR Week sharing her thoughts on why college has not prepared her for a career in public relations – a plea for higher education to teach real world skills in the classroom.

Austin and Thomas are joined by Calgary-based comms pro Matthew John to weigh on the opinion piece, share their personal experience breaking into corporate communications, what schools of higher learning can do to properly equip students to succeed, and why it’s important for students and professionals to look after their own professional development.

The Impact of College Football Realignment and Higher Education

What impact will college athletic realignment have on the future of academic institutions? Are schools of higher learning left chasing the highest dollar from TV networks like Fox Sports, ESPN, and streaming services like Apple TV? On the latest episode of The Business Communicators, data analyst Sam Bradshaw discusses the financial implications of college athletics and what it means from a communications angle. Simply put: Don’t think it’s about the money, know it’s about the money.

Meta’s Threads Makes a Heavyweight Entrance: How Should Businesses React?

With nearly 100 million users signed on just days after launch, Meta’s Threads has quickly skyrocketed to the top-ranked app in Apple’s App Store directly placing Twitter on life support. However, is the growth sustainable or will Threads become the next Clubhouse or Google Plus?

Which Brands “Won” the Super Bowl of Advertising?

Brands shelled out upwards of $6.5 million for a 30-second ad spot marking the most expensive Super Bowl ad price in NFL history. But were any of them worth the price? And, which brand won the day? Austin, Hattie, and Thomas discuss which ads nailed it, and others that just fell flat.

Daniel Vaughn Talks BBQ, Digital Media, and How to Keep Your Audience Wanting More

Daniel Vaughn is the barbecue editor at Texas Monthly and he is the ultimate barbecue snob. He joins The Business Communicators to talk about the science of BBQ, his unique career path, the importance of following your passion, and why brand and audience engagement is crucial to maintain small business success.

Vaccines for Doughnuts; Media Merger Talks; David Dobrik’s Downfall

In the latest spirited conversation of The Business Communicators podcast, Austin, Thomas and Hattie exchange viewpoints over US businesses that are offering free stuff to people that get vaccinated, the pros and cons of a potential media merger between The Athletic and Axios, and why social influencer David Dobrik’s scope of influence should have included him not making stupid decisions.

March Madness: We Miss The Water Cooler Talk; The Importance of Self Care

The NCAA’s March Madness is well underway, one year after the annual collegiate basketball tournament was canceled due to COVID-19. What does that have to do with communications? Plenty. The Business Communicators discuss how universities have reimagined their robust strategies to keep fans engaged to overcome the lack of physical connections. The show also focuses on how employees have missed the chance to connect at the water cooler, and how maintaining mental health is crucial as we emerge from the isolation created by the pandemic.

Tom Cruise and Deep Fakes; The Future of Network TV and the Digital Age

Have you seen Tom Cruise’s clips on Tik Tok? He’s golfing, performing coin magic and talking to Mikhail Gorbachev. Or is he? The Business Communicators discuss the realities of “deep fakes” and the potential ramifications they could have on world events, the stock market, and why comms pros need to be prepared to combat misinformation in the evolving digital age. Then, the podcast dissects the upcoming multi-billion-dollar NFL contracts and what it means for the future of TV networks and the way we consume digital content.

Why Photography Can Elevate Your Communications Game

Photography is visual artistry. The right images have the ability to transform in ways mere words cannot. Ask Austin-based photographer Marc Morrison, who has shot worldwide campaigns more than two decades, and his commissions have ventured into various genres.

On this week’s episode of The Business Communicators, Marc joins Austin Staton and Hattie Horn to talk about working with clients to develop a strategy that achieves their vision, and how images elevate campaigns and communications. Plus, he’ll also share amazing behind-the-scenes stories on what it’s like working with some of the world’s biggest artists.

Crisis in Texas; Australia takes on Facebook; Life’s Simple Joy

What. A. Week. While Texas thawed out from Winter Storm Uri, The Business Communicators analyze what went wrong from a crisis communications perspective. Joined by award-winning global MarComs strategist, Dan Gold, the podcast dissects the crisis in Texas, why Facebook is no longer allowing news articles to be posted on its platform in Australia, and the simple things that bring us joy in life.